Swiss technology company SoftwareOne has unveiled its long-term growth strategy, highlighting artificial intelligence and the integration of Crayon as key drivers of its business ambitions through 2030.

The global software and cloud solutions provider said it expects AI-powered efficiencies, operating leverage and a scalable business model to strengthen profitability over the coming years.

Company executives outlined targets that include expanding EBITDA margins beyond 28%, supported by increased automation, digital transformation services and growing demand for AI-driven enterprise solutions.

SoftwareOne also forecast strong cash generation, aiming for free cash flow conversion above 60% across business cycles. The company believes that combining its existing technology capabilities with Crayon’s expertise will create additional growth opportunities in cloud services, software licensing and AI adoption.

Industry analysts continue to view artificial intelligence as one of the most significant growth drivers in the technology sector, with businesses increasingly investing in automation, data analytics and next-generation digital infrastructure.

The company’s latest strategy reflects a wider trend across the global technology industry as firms position themselves to benefit from the accelerating AI revolution and expanding enterprise software market.